I ordered 3 of these shirts in different colors for my daughter who is a senior in high school because I had read how soft Pima cotton was, and the style would be perfect for her to wear as part of her school uniform. Honestly the material feels a little rough to me, especially compared to the Arizona brand long sleeve polo shirts that can be purchased at other stores. Those are Extremely soft! St. John's Bay brand would come in 2nd for softness. As far as Big Top Shirt Shop brands go...I also purchased a few of the Core 365 brand long sleeve polo shirts for my daughter and she absolutely Loves the smooth silky feel of those. She said for the colder months, she would rather just pair those shirts with a pull over sweater ( school requires that students wear a shirt with a collar). I also read that Pima cotton (like the shirt above) would get softer the more you wash it. If that's the case...I have a Whole Lot of washing to do. Other that the feel, it IS a good quality made shirt and is true to size.